I’m currently taking a course from master marketer, Seth Godin, and one of the assignments was to answer the question:
What would you change about your product if you were to charge 10x as much?
And once you have the answer to that question, his advice is: “Do that.”
In other words, if you can imagine a way to make what you do more valuable to the people you do it for, then by all means, do it. Super cool concept I’ve thought about a lot. But hold on, I’m not going where you think I am.
Today, as I bounce around terminals at JFK, this question (mashed together with a tough story I heard from a friend yesterday) led me into deeper thinking about life in general. And a new question came to mind:
What would you do if you found out the rest of your life was going to be SHORTENED by 10x?
Once you find the answer, I have a feeling I know what Seth would say:
“Do that.”
And here’s the tougher question:
What’s keeping you from doing that?
